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Reasons why you need to learn to write great

Labels:quick tips

A cover letter is a letter that "covers" your resume. Great cover letters meet many important purposes and offer both you and the employer several benefits.
Indeed, you taking the time to write great cover letters is one of just a handful of crucial factors in your job search and career development success.

1. Forms a Positive First and Lasting Impression
Great cover letters give you a golden opportunity to make a very strong, professional, persuasive first impression upon the employer. It's the stimulating, persuasive content of the cover letter combined with professional page formatting that convinces an employer to read your resume in the first place.

2. Sparks Initial Interest
The job search is a stage-by-stage process. The purpose of the cover letter is to spark initial employer interest in your application for the posting, and then get her to turn the page to briefly consider your resume before deciding whether to further consider your application.

For many postings - particularly well-advertised postings - it's a very competitive process. It's often a very brief assessment or "screening process" through which employers quickly and quietly eliminate as many applications as possible, in the shortest possible time. So without a cover letter, you may never even get the employer's attention. On the other hand, with a well-written cover letter you can gain and maintain the employer's attention all the way through to the job offer and beyond.

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